We aim to make achieving digital marketing success easy and simple, outlining clear strategies that include the key ingredients needed to generate the best value.
The first step towards digital marketing success is to build a solid foundation. This includes identifying your brand's best tactics, channels and routes to market. From there, we develop a plan, set up your tech stack and build up organic activity to grow your online presence and credibility in target markets. We will also look to make any quick wins called for by your business priorities.
We launch inbound marketing activity, including campaigns and advertising. With data analysis and optimisation, we work to maximise results across markets.
Through research, interviews and client workshops, we develop an insights-led and actionable strategy, covering everything from positioning your brand to running effective lead-generation campaigns and building robust and frictionless sales processes so your business can grow at a healthy rate.
We offer a wide range of marketing strategy services, including:
- Discovery activities, including brand and marketing audits and marketplace analyses
- Brand messaging and value propositions
- Building buyer personas
- Mapping out buyer journeys
- Channel identification and prioritisation
- Setting objectives, KPIs and forecasting
- Content mapping and theme planning
- Devising social, SEO and email strategies
- Campaign planning for key initiatives
- Developing robust reporting structures
TECHNOLOGY IMPLEMENTATION
Intelygenz
Intelygenz, an A.I. software development company founded in Spain in 2002, wanted to enhance their inbound marketing to increase brand's visibility in the US. Intelygenz wanted to become a reference for A.I. process automation, and were looking for a full-service marketing agency.
With our number one goal being to grow brand awareness and credibility in the US market, we started by performing a marketplace analysis that would inform the brand direction, website and marketing. We strengthened the brand's identity and positioning that showcased the company's unique culture, created a messaging framework that articulated their service values and developed a new customer-centric website. We collaboratively created content with the client.
Alongside our always-on activity and content creation efforts over the course of two years, we tested multiple tactics to maximise learnings and refine our data-driven strategy.
