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Keep up with our latest B2B marketing insights.

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Digital Strategy

6 steps to digitally transform your business | Code Milk

With a lot of your audience now being online, it’s important you keep up with the demand. Implementing digital technology isn’t just about keeping up with the times; it's about driving innovation,...

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Digital Strategy

How TikTok's search engine capabilities impact your marketing strategies

Over recent years, TikTok has been making waves as a social media platform, attracting a wide range of users to create video content. As the app has evolved and videos continue to go viral, TikTok...

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SEO

Utilising Tiktok in your search strategy

You can’t overstate the importance of SEO for businesses. All businesses want online visibility, and search engine optimisation is how you get there. 

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Code Milk Insights

Understanding Google’s Cookie Phase-Out

Third-party cookies have been part of web browsing for almost three decades, with companies using cookies to track users’ website activities and to create better online experiences. However, as of...

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Illustration depicting cookies fading away, symbolising the impact of Google’s cookie phase-out on digital marketing strategies.
Website Design

Top tips for responsive web design

Ask yourself, where do you access the internet from? Is it your mobile device, maybe a tablet, or a desktop? According to Statista, “As of the second quarter of 2023, around 95.8% of global users...

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SEO

Enhance your content strategy for user engagement

Enhanced user engagement is the real telltale sign that your marketing framework is becoming a success. That’s why it’s so important you’re on the ball when it comes to creating and implementing your...

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Digital Strategy

Essential B2B Marketing Trends for 2024

As the new year begins, the dynamic world of B2B marketing continues to evolve, leaving behind the trends of 2023 and presenting a canvas where fresh challenges and opportunities await. Join us as we...

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Digital Strategy

A Guide to Personalisation in B2B Marketing

When it comes to B2B marketing, personalisation is one of the most important factors to include within your strategy. Tailoring marketing efforts to individual business clients is not merely a trend...

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SEO

Enhance your brand's online visibility with SEO

SEO (search engine optimisation) is the practice or process of boosting your ranking in SERPs (search engine results pages). And it plays an integral role in the online visibility of your business.

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Digital Strategy

Overcoming 5 Common Tech Marketing Challenges

Working within the B2B tech industry comes with many positives and can be incredibly rewarding. From offering niche services, to implementing new, innovative products, your hard work helps better the...

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Common tech marketing challenges
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