Hancock Gallery needed an agency to undertake all marketing responsibilities. This included creating key strategic campaigns with the aim of raising awareness, cementing brand tone, and increasing both footfall and sales. To achieve this, they wanted to build a close relationship that considered the agency as part of their own team.

The brand was already developed and served the market well, but there was a need to create a personality for the gallery and deliver this through the marketing activity. We wanted to make the customers' experience memorable and personal. The marketing not only needed to appeal to the customer, but also the potential artists the gallery sought to work with.

As a local agency that had already created the gallery's brand and website, Code Milk already had a clear understanding of the target audience and the business' value proposition.

We understood that the relationship with the gallery was crucial to success, and that achieving this would mean prioritising excellent communication and supporting on key decisions. Our track record of successful online and offline campaigns meant Hancock Gallery fully trusted us to deliver.

To develop brand awareness, we focused on highlighting the expertise, knowledge and personal interests of the gallery team across organic social content - particularly Instagram, which is a key channel for the audience. To build trust, we established Hancock Gallery as a credible gallery through regular blogging and email activity.

For footfall, the key to success was our approach to exhibition campaigns. This involved targeting specific audiences with Paid Media activity consisting of well-tested messaging and creative. Pushed across both Google and Search networks, we ensured the most dynamic ads were used to drive engagement and attendance. We also worked with PR publications to further position the Gallery as a market leader and build relationships with publications that are trusted by the audience.