We have worked on numerous strategic and creative projects with the Kier Group over the years, including the full design and development of the site of their Watford Riverwell and Solum brands.

Watford Riverwell were looking for a partner that could get a deep understanding of the business, brand and vision as well as the ability to develop and manage their paid campaigns.

At Code Milk we put equal focus on strategy, creative/brand and delivery and will dedicate time and resources to discover and understand the client and business needs, building a robust and strategic plan that delivers on the client goals. Thanks to our close relationship, we had the opportunity to collaborate and be reactive across the campaign to maximise results.

We rolled out the new brand positioning and messaging into a multi channel campaign, managing paid media activity across Facebook, Instagram, Google Search & Display Network, and targeted property sites. We also focused on local SEO, since the geo targeting for this campaign was very narrow.

Throughout the campaign we continually tested and optimised ad creative, messaging, targeting strategy and website to maximise traffic and conversions. We also worked with the internal team to collect insights and feedback from buyers that informed our next steps.