With an internal culture of experimentation that underpins everything they do, Intelygenz were keen to test multiple approaches across a variety of channels to maximise their learning and enhance efficiency.

Intelygenz came to Code Milk for a high-touch marketing relationship that would see them through their brand reposition. They wanted an agency with a flexible framework that could address their ambitious goals, adopt quickly to the regular shifts in priorities, and offer transparent and fluid communication, as their teams were based over multiple continents.

We developed a communication plan which considered different time zones, preferred ways of working, and a hybrid approach by working between emails, calls and Slack to ensure everyone on the Intelygenz team understood our time-proven methods and the metrics we measured to progress towards their goals. As HubSpot Partners, we maximised efficiency by automating workflows and generating insightful data and reports. Just like Intelygenz do with each client project, we were able to extract value from every single approach.

We completed a comprehensive SEO audit to diagnose technical issues that might be causing low search visibility.

With several low-quality backlinks site-wide that were suppressing Intelygenz’s credibility and authority signals for search, we disavowed them to quickly improve the brand’s visibility.

We concentrated backlinking efforts on their conversion-focussed pages, driving qualified leads directly from discovery to sales – increasing online lead generation.

We found an opportunity to make the brand strong with business-related keyword ranking. To achieve this, we discovered their niche to lead the market by repositioning their proposition around ‘A.I. enabled process automation’.

• A lead generation campaign, ‘A.I. for Retail. Decoded’, targeting the retail sector.

• An ABM campaign on LinkedIn to engage with hyper-targeted accounts.

• A PR campaign to promote Intelygenz’s nomination as industry innovator.

• A social campaign to drive awareness of Intelygenz’s new value proposition.