A brand lives in the minds of your customers. If reinforced at every touchpoint across the customer journey, branding can generate hugely impactful outcomes, from improving your customer experience to increasing revenue.
Brand strategy uniquely combines research, strategy and design expertise. With over 16 years of experience creating high-quality brands, our team develops a plan, identity and guidelines that enable you to differentiate yourself from your competitors, make sense to your customers and align with the company’s strengths. Our team then ensures that all new assets and comms strengthen the brand to realise measurable goals and, ultimately, the company's vision.
Our brand strategy services you can benefit from:
- Detailed brand discovery with a deep dive into the market and target audience
- Naming exploration
- Brand story and value proposition
- Brand identity, including developing imagery, illustration and typography style, colour palette and elements to support the brand's creative
- Messaging framework and tone of voice
- Brand application, including visual execution across brand assets
- Brand guidelines to help manage and maintain the brand going forward
TECHNOLOGY IMPLEMENTATION
Xiaomi
Xiaomi, a Chinese designer and manufacturer of consumer electronics, asked us to create an unboxing campaign for a new product, the Redmi Note 10 Smartphone. The objective was to increase traffic on their TikTok channel and target a new audience: Generation Z.